The Zero Knowledge Token is an important step toward leveling the playing field between individuals and brands

Today, you have little control over the use of your personal data. Companies decide – at their own discretion – how often to contact you, and which info to send you. There is not much you can do about it.

Profila and ZKT started the journey to level the playing field. We build clear user interfaces, gamified awareness, easy data sharing tools, combined with smart contracts to record all actions and interactions taken by you, and a zero-knowledge token to incentivize privacy-compliant behavior and consensual (or anonymized) data sharing.

Token Sale

The Zero Knowledge Token is built on the Cardano platform. It is compatible with third-party service wallets and provides easy-to-use integration with the Profila platform.

Private Round

Monday, 22 November 2021 @ 09:00 GMT

Number of tokens for sale

200,000,000 ZKT (40%)

Private round

1 ZKT = 0.1 EUR
Minimum ticket for professional investors: EUR 250K

(Q1 2022) Early backer round

1 ZKT = 0.125 EUR
Minimum ticket : EUR 5K

(Q1 2022) Community sale

1 ZKT = 0.15 EUR
Minimum ticket : EUR 500

Acceptable crypto-assets

EUR, USD, CHF
ADA, ETH, BTC, USDT

Initial Token Distribution

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Sale Proceed Allocation

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Downloads

Download the ZKT whitepapers for more detailed information about the ZKT token sale.

Executive Whitepaper
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Full Whitepaper
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ZKT Onboarding
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ZKT Yellowpaper
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Profila for People

Control your personal data & get compensated for sharing it

Mobile screen showing a consumer profile in Profila
Mobile screen showing an overview of active subscriptions in Profila
Mobile screen showing a brand message in Profila
Mobile screen showing a subscription offer in Profila
  • Create the one true source of accurate data on everything you do online - your Profila. Manage your contact and demographic information, your sentiments, and preferences.
  • Control who has access to your data. Interact with Brands on your terms, and get compensated in return.
  • Hold Brands accountable for what they do with your data. Nothing happens without your consent or approval.

Get paid for knowing your rights

Profila provides tools which help you learn about your privacy rights, as well as control and manage the personal data you choose to share with Brands. Through the use of these tools you can also earn Zero Knowledge Token (ZKT), our own cryptocurrency.

LEARN & EARN THROUGH QUIZZES
  • Take our gamified quizzes about privacy and learn how to control your data
  • Earn ZKT for passing the tests successfully
CONTROL & MANAGE YOUR DATA
  • Manage your personal information and preferences on a variety of topics
  • Build up your Profila as the one true source of accurate data about you
EXERCISE YOUR RIGHTS
  • Exercise your privacy rights (DSRs) and instruct Brands how to use your personal data
  • Use ZKT to log your instructions on the Cardano blockchain and keep track of your requests
SHARE ON YOUR OWN TERMS
  • Share personal data on your terms and record every instance of data sharing on the Cardano blockchain
  • Get compensated in ZKT for the data you shared

Meet our team

Behind Profila there is an international and multidisciplinary team with backgrounds in tech & privacy law, ad-tech business, telecom, privacy and marketing research, data security, engineering and product design. We have worked at multinational companies and organisations such as Cisco, Vodafone, MSD/Merck, Nokia, Radisson Hotels, CERN, NKF, WFA.

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Shawn
Jensen
Co-Founder & CEO
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Shawn Jensen

Co-Founder & CEO

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Michiel
Van Roey
Co-Founder & General Counsel
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Michiel Van Roey

Co-Founder & General Counsel

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Luke
Bragg
Co-Founder & Chief Product Officer
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Luke Bragg

Co-Founder, Chief Strategy & Product Officer

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Ipek
Sahiner
Chief Operating Officer
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Ipek Sahiner

Chief Operational Officer

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Michael
Rava
Chief Marketing Officer
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Michael Rava

Chief Markting Officer

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Rémy
Merckx
Chief Growth Officer
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Rémy Merckx

Chief Growth Officer

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Rajasekaran
Yogarajah
Fractional CTO
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Rajasekaran Yogarajah

CTO

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Clara-Ann
Gordon
Legal Advisor
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Clara-Ann Gordon

Legal Advisor

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Jose
Henriques
Investor & Advisor
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Jose Henriques

Investor & Advisor

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Mikko
Kotila
Technology Advisor & AdTech expert
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Mikko Kotila

Privacy & Technology Advisor

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Philip
Lams
Investor & Board Member
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Philip Lams

Investor & Board Member

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Elie
Auvray
Investor & Product Strategy Advisor
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Elie Auvray

Investor & Product Strategy Advisor

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Kerry
Sokalsky
PreSale Advisor
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Kerry Sokalsky

PreSale Advisor

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James
Cutter
Sales Advisor
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James Cutter

Sales Advisor

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Philip
Lams
Investor & Board Member
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Philip Lams

Investor & Board Member

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Hartmut
Junghahn
Sales Advisor
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Hartmut Junghahn

Sales Advisor

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Flavio
Ribeiro
Sales Advisor
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Flavio Ribeiro

Sales Advisor

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Roland
Hegener
Sales Advisor
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Roland Hegene

Sales Advisor

Our Projects
Profila & Project Catalyst

Project Catalyst is a community-led experiment organized by IOHK to fund projects and entrepreneurs that build on the Cardano blockchain. We are developing several projects on top of IOHK/IOG technology, together with the support of the Cardano community and funded via Project Catalyst.

Click on the tabs below to learn more about each project.

Control your data – privacy ledger

Mobile screen showing a data subject rights assertion request
  • 🏆
    Won 1st place!
The problem:

Many are not aware that they can control how their personal data is used via their data subjects’ rights (DSRs), e.g., the right to be forgotten.

Our solution:

Enabling People to educate themselves about privacy and exercise their data subject rights through the Profila app. You can choose to save certain information (metadata) on the Cardano blockchain – in encrypted form. This then provides legal proof of the instructions you gave to a brand about how (not) to use your data. We call this our “unsubscribe on steroids”.

Big picture explanation of the proposal:

Instead of Profila’s current centralized management of this process, the new privacy ledger we are building under this funded project is making available on Cardano a ledger for all privacy interactions that you as an individual exercised via the Profila privacy rights management platform: each person that exercises a data subject right with a brand will be able to easily access each such request, including the brands' response. You keep track of all your interactions and can give third parties access to this information.

Current status:

Under development, funded by the Cardano community under Fund5.

See full proposal here

Dapp to control/monetize your data

Mobile screen showing an overview of active subscriptions in Profila
  • ⭐️
    Rated 4,8/5
The problem:

Today, companies have your personal data and (mis)use it for their benefit. People should control the use of their personal data and benefit from it.

Our solution:

Enabling People to manage their digital life in one location through the Profila app.

Big picture explanation of the proposal:

The Profila App lets you manage their digital life in one location and lets you (1) control your personal data; (2) choose to ethically share it (or not) with organisations, and (3) get compensated if you do (in fiat). Building further on the existing data sharing functionalities in the Profila App, we are developing a proof-of-concept smart contract system that saves all relevant information you shared with a company onto the Cardano blockchain (in encrypted form), in exchange for instant payment (in ADA or ZKT). If a company (mis)uses your info in breach of this (smart) contract, you will be able to use your private key to access this info (without Profila's involvement) and hold a brand accountable for breaching the agreement.

Current proposal status:

Funded by the Cardano community under fund 6 (under development)

View this proposal

Control your data via PRISM

Mobile screen showing a subscription offer in Profila
  • ⭐️
    Rated 4,5/5
The problem:

Today, Brands (mis)use your personal data for their own benefit. Instead, you should have full control of how your data is used and benefit from it yourself.

Our solution:

Integrating the Profila app with an identity management system, enabling People to share their data with Brands and receive payments in return.

We also plan to incorporate zero knowledge proofs - a protocol which enables you to share your own data (psychographic, preference, etc.) anonymously. The only info a brand has is uniquely identified by the Profila platform and is used for targeting and advertising purposes.

Big picture explanation of the proposal:

If you want to control your personal data online and receive (financial) compensation for granting access to your data, it is important you can provide proof of your identity. Profila is therefore looking to integrate with IOG through ATALA PRISM for the identity management system component. By integrating ATALA PRISM, we can better guarantee that the correct person is sharing information and is receiving payments.
The identity management part is also needed to incorporate zero knowledge proofs, the aspect of enabling an individual to share her/his own data (psychographic, preference, etc.) anonymously. The only info a brand has is a uniquely identified by the Profila platform and is used for targeting and advertising purposes.

Current status:

Under development, funded by the Cardano community under Fund6.

See full proposal here

How often can a brand contact you?

Mobile screen showing Metronome settings in Profila
  • ⭐️
    Rated 4,5/5
The problem:

There is currently no way to tell a Brand how often they can send you communications except for the options they decide to give you.

Our solution:

Developing an umbrella concept with the code name "Metronome". It will empower People to provide clear consent about the preferred channel, the cadence and type of communication allowed (for Brands, companies, or other kinds of organizations).

In short, it enables you to have full control over the flow through the "pipes". You will be able to control your communication preferences across all scenarios and relationships, or more granular - per Brand or industry.

Big picture explanation of the proposal:

We are developing an umbrella concept with the code name "Metronome" which is based on the idea of empowering individuals with granular control within different data scenarios and relationship archetypes. These features will involve providing clear consent about the channel preference, cadence, and type of communication allowed between organizations (whether being brands, companies, or other kinds of organizations), In short, it enables individuals to have full control over the flow through the "pipes". These explicit preferences will be controlled by individuals across all of their scenarios and relationships or more granular per brand or industry. These preferences will be captured by utilizing translation metadata to ensure that the scope and details of these preferences are captured and enforced.

Current status:

Awaiting assessment under Fund 6

See full proposal here

Why Cardano?

Cardano is a public and open-source blockchain platform which completely aligns with the transparency we are aiming for. We are currently working on several use cases built on the Cardano blockchain because we believe in its enormous potential.

Scalable and sustainable

Unlike other blockchains, Cardano does not require exponentially more energy to increase performance and add blocks. This allows it to scale globally with minimum energy consumption, solving one of the biggest issues in the current blockchain ecosystem.

Fast transactions

Cardano is capable of processing over 1.000 transactions every second (TPS), proving faster than Ethereum, which supports only 20 transactions per second. In the future, the Cardano network could potentially support 1 million TPS. It is therefore best suited for Profila’s low value and high-volume transactions.

Reduced Costs

Unlike Ethereum, Cardano has very fair prices, and the costs of transactions are pretty affordable. The costs involved in a transaction depend on the size of individual transactions. However, the average costs are generally more friendly than Ethereum.

Democratic by default

Cardano’s governance system gives every holder a democratic voice. Each holder can submit or vote on proposals to upgrade the platform or help determine the direction of its development, allowing it to introduce new capabilities tailored to users’ needs.

Company Timeline

We literally had a thousand conversations before we ever wrote a line of code. Now with our leadership team on board, our platform completed, and our first customers being onboarded, we are looking to accelerate our vision through the raising of funds via an ICO.

Contact us

Have any questions about Profila? Feel free to reach out and we’ll get back to you shortly.